Hi, I’m
Dimitar
Trenchev.
Let’s build a brand people choose. One senior person, from brand strategy to digital marketing.
Awards
Build · Reset · Grow · Advise · Build · Reset · Grow · Advise · Build · Reset
How I can help
Based in Sofia, I help businesses with brand strategy, paid media and digital marketing. I can give you a clear brand direction built on audience analysis and segmentation, a digital plan, and advertising that works, all handled by one senior person.
Not sure which one fits? Get in touch with whatever stage you’re at, from Build to Advise.
Build
Your brand communication from scratch: audience definition, visual direction, and how you show up across every channel.
For businesses with no brand yet.
Reset
Your ads, socials and website aren’t bringing results. Let’s find out why and rebuild your digital presence around what actually converts.
For businesses that have been running but feel stuck or invisible.
Grow
More of the right customers, through Meta, Google, and TikTok.
For businesses that want digital ads that actually convert.
Advise
You have a team or an agency. I’m the senior voice that makes sure they’re doing the right things.
For companies with internal teams that need experienced input.
No account managers. No decks nobody reads. A phone call, a clear plan, and someone who actually does the work.
How I Work
01
Discovery
We start with a conversation about where you are, what’s not working, and what you actually need. No assumptions, no pitch deck.
02
Proposal
I put together a specific scope: what I’ll do, what you’ll get, and when. Nothing vague, nothing open-ended.
03
Execution
Strategy, brand direction, campaigns. I’m the person doing the work. You’ll always know what’s happening and why.
04
Results
We measure what matters, review it together, and adjust. The work is done when the outcome is real.
Recent projects
Selected projects from my client work and agency years.
Kostov
Brand · Identity · Strategy
Full brand built from positioning to interior, with a designer who executed the direction.
Sofia Dental Studio
Brand · Web · Digital Ads
Audience clarity, website, and paid media built to attract the right patients, not just any patients.
MC Medica 2005
Strategy · Digital · Performance
62% increase in online registrations without a large budget.
Catbridge
Google Ads · Search · Audience Targeting
Filled every available spot for the academic year through precise Google Search targeting.
L’Oréal · La Roche-Posay
Digital Media Strategy · Launch · Performance
With IPG Mediabrands
103% increase in sales for Pure Vitamin C10. Late market entry, right media mix, measured performance.
Carlsberg · Kaufland
Brand · Effectiveness · Award
With Initiative (IPG Mediabrands)
Two Gold Effies in 2025, one for Carlsberg and one for Kaufland, and the #1 media agency ranking in Bulgaria.
Drag or use the arrows to explore.
About
I answer your calls and deliver what we agree on.
I’m a brand and digital marketing consultant based in Sofia, Bulgaria. I’ve spent 13+ years in marketing, 7 of them agency-side at UM & Initiative (IPG Mediabrands), building campaigns for BMW, L’Oréal, Carlsberg, H&M, Kaufland and more at the highest level. I’ve won two Gold Effie Awards and contributed to Initiative Bulgaria’s #1 effectiveness ranking in 2025.
Now I work directly with businesses that want that level of thinking without the agency overhead. No account layers, no junior teams, no monthly retainer commitments, and no invoices that don’t match the attention they get.
Outside work
When I’m not working on brands, I’m thinking about design, images or scent. Fragrance is my current obsession: I create fragrance experiences for people, small moments that stay with you.
2×
Gold Effie Awards
7
years at IPG Mediabrands
13+
years in marketing
NBU
Mentor, Advertising Academy
Let’s talk.
Whether you’re launching your first brand or growing an established business, tell me what you need help with. I’ll reply within 24 hours.
No sales calls, no automated replies.
Copy email address
Scent of the day · Afternoon in Sofia
What does this afternoon smell like?
A small blend of top, heart and base notes, picked for the time of day. It changes every day.
Focused, with a little charm.